Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
YooHee Hwang and Anna S. Mattila
| Year of publication: |
2019
|
|---|---|
| Authors: | Hwang, Yoo Hee ; Mattila, Anna S. |
| Subject: | demotion | status | loyalty | exclusivity | loyalty reward program | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status | Spillover-Effekt | Spillover effect |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287518807576 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012150517