Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Vaishnavi Tunuguntla, Preetam Basu, Krishanu Rakshit, Debabrata Ghosh
| Year of publication: |
2019
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|---|---|
| Authors: | Tunuguntla, Vaishnavi ; Basu, Preetam ; Rakshit, Krishanu ; Ghosh, Debabrata |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 276.2019, 1 (1.7.), p. 119-132
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| Subject: | E-Commerce | Sponsored search advertising | Dynamic pricing | Customer willingness to pay | Stochastic dynamic programming | Zahlungsbereitschaftsanalyse | Willingness to pay | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Dynamische Optimierung | Dynamic programming | Werbewirkung | Advertising effects | Theorie | Theory | Werbung | Advertising | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2018.12.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997863