Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Year of publication: |
2022
|
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Authors: | Koronios, Konstantinos ; Ntasis, Lazaros ; Dimitropoulos, Panagiotis |
Published in: |
International journal of innovation and technology management : IJITM. - Singapore [u.a] : World Scientific Publishing, ISSN 1793-6950, ZDB-ID 2167183-7. - Vol. 19.2022, 5, Art.-No. 2241008, p. 1-22
|
Subject: | Attitude | purchase intention | sponsorship | sport | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sport | Sports | Profisport | Professional sports |
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