Spontaneous selection : the influence of product and retailing factors on consumer impulse purchases
Year of publication: |
2012
|
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Authors: | Kacen, Jacqueline J. ; Hess, James D. ; Walker, Doug |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 6, p. 578-588
|
Subject: | USA (Südstaaten) | USA (Southern States) | Kaufmotiv | Consumer motivation | Markenimage | Brand image | Luxusgüter | Luxury goods | Betriebsform | Retail format | Logit-Modell | Logit model | Lebensmitteleinzelhandel | Food retailing | Verkaufsförderung | Sales promotion | Ballungsraum | Metropolitan area |
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