Sport consumer behavior research : improving our game
Daniel C. Funk (Temple University), Daniel Lock (Bournemouth University), Adam Karg (Deakin University), Mark P. Pritchard (Central Washington University)
| Year of publication: |
March 2016
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|---|---|
| Authors: | Funk, Daniel C. ; Lock, Daniel ; Karg, Adam ; Pritchard, Mark P. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 2, p. 113-116
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| Subject: | sport consumers | research methods | sports marketing | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sport | Sports | Marktforschung | Market research | Profisport | Professional sports | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2016-0028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489101