Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Dimitra Papadimitriou (University of Patras, Patras, Greece), Kyriaki Kiki Kaplanidou (University of Florida, Gainesville, Florida, USA), Nikolaos Papacharalampous (University of Patras, Patras, Greece)
| Year of publication: |
2016
|
|---|---|
| Authors: | Papadimitriou, Dimitra ; Kaplanidou, Kyriaki Kiki ; Papacharalampous, Nikolaos |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 2, p. 247-259
|
| Subject: | Sport | Sponsorship | Brands | sport events | non-consumers | Sponsoring | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Ehrenamtliche Arbeit | Voluntary work | Konsumentenverhalten | Consumer behaviour | Sports | Markenführung | Brand management | Sportler | Athletes | Markenimage | Brand image | Werbewirkung | Advertising effects | Fußball | Football |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-09-2014-0187 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486530