Sport Fans and Their Teams' Redesigned Logos: An Examination of the Moderating Effect of Team Identification on Attitude and Purchase Intention of Team-Logoed Merchandise
| Year of publication: |
2013
|
|---|---|
| Authors: | Ahn, Taesoo ; Suh, Young Ik ; Lee, Jin Kyun ; Pedersen, Paul M |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill : Human Kinetics Publ, ISSN 0888-4773, ZDB-ID 1052907x. - Vol. 27.2013, 1, p. 11-23
|