Sports events and interaction among spectators : examining antecedents of spectators' value creation
Nicole Koenig-Lewis, Yousra Asaad and Adrian Palmer
| Year of publication: |
April 2018
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|---|---|
| Authors: | Koenig-Lewis, Nicole ; Asaad, Yousra ; Palmer, Adrian |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 18.2018, 2, p. 193-215
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| Subject: | Football | customer-to-customer interaction | team identification | satisfaction | word-of-mouth | sport value framework | Customer Dominant Logic | Sportveranstaltung | Sport event | Fußball | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Sportmarketing | Sports marketing | Profisport | Professional sports | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Kundenwert | Customer value | Sport | Sports | Arbeitsgruppe | Team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2017.1361459 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011890882