Sportsponsoring als Kommunikationsinstrument im Marketing
Kristina Damm-Volk
| Year of publication: |
2002
|
|---|---|
| Authors: | Damm-Volk, Kristina |
| Publisher: |
Regensburg : Roderer |
| Subject: | Marketingmanagement | Marketing management | Sponsoring | Sponsorship | Sport | Sports | Profisport | Professional sports | Werbewirkung | Advertising effects | Theorie | Theory | Deutschland | Germany | Unternehmen | Marketinginstrument | Sportsponsoring | Kommunikations-Mix |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 168 S Ill., graph. Darst. Fragebogen : graph. Darst. 21 cm |
|---|---|
| Series: | Theorie und Forschung. - Regensburg : Roderer, ISSN 0939-1843, ZDB-ID 743101-6. - Vol. Bd. 775 Theorie und Forschung / Wirtschaftswissenschaften. - Regensburg : Roderer, ISSN 0939-1886, ZDB-ID 1177948-2. |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 152 - 160 |
| ISBN: | 3-89783-341-7 |
| Classification: | Marketing ; Sportorganisation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001704573