Sportswear identification, distinctive design and manufacturer logos : issues from the front line
Simon Chadwick; Geoff Walters
| Year of publication: |
2009
|
|---|---|
| Authors: | Chadwick, Simon ; Walters, Geoff |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 9.2009, 1, p. 63-78
|
| Subject: | Sportbekleidung | Sportswear | Sportmarketing | Sports marketing | Markenimage | Brand image | Designer | Designers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003819098