Spotting the "elusive" prospect customer : exploratory study of a web-powered customer relationship management framework
Year of publication: |
September/October 2015
|
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Authors: | Ertz, Myriam ; Graf, Raoul |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 31.2015, 5, p. 1835-1850
|
Subject: | Web-Mining | Analytic Customer Relationship Management | Prospect Consumer | Information Systems | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | IT-gestütztes Marketing | Computer-assisted marketing |
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