Spurious response error in a new product survey
Ronald E. Goldsmith
| Year of publication: |
1988
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|---|---|
| Authors: | Goldsmith, Ronald E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 17.1988, 3, p. 271-281
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| Subject: | Produkt | Neues Produkt Absatzforschung | Statistischer Fehler | Statistical error | Theorie | Theory | Produktentwicklung | New product development | Innovation |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003561455