Stakeholder-based conjoint analysis for branding wellness tourism in Kerala, India
Year of publication: |
2022
|
---|---|
Authors: | Romão, João ; Seal, Partho Pratim ; Hansen, Paul Colin ; Joseph, Sindhu ; Piramanayagam, Senthilkumaran |
Published in: |
Asia-Pacific journal of regional science. - [Singapore] : Springer Singapore, ISSN 2509-7954, ZDB-ID 2882268-7. - Vol. 6.2022, 1, p. 91-111
|
Subject: | Wellness tourism | Kerala | Branding | Participatory process | Destination audit | Conjoint analysis | Conjoint-Analyse | Indien | India | Markenführung | Brand management | Tourismus | Tourism | Gesundheitstourismus | Health tourism | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry | Markenimage | Brand image |
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