Stakeholder interactions and ethical imperatives in big data and AI development

The rapid development of new technologies, particularly Big Data and artificial intelligence, brings numerous advantages and benefits but also presents specific risks. Expanding technological capabilities to record, archive, and process vast amounts of data can lead to unethical uses, especially concerning sensitive information, where misuse may infringe on citizens' privacy and rights. To address this issue, the paper presents research findings on the prospects and challenges of advancing these technologies in the context of data ethics and privacy. It includes an identification and characterization of stakeholders involved in the development and implementation processes of Big Data and AI technologies. These stakeholders include individual users, technology companies, governments and public institutions (regulatory bodies), NGOs, researchers, investors, media, companies, and the international community. The model developed on this basis also enabled identification of connections and interactions between these stakeholders, which is crucial for integrating ethics into these processes. Additionally, a SWOT analysis was conducted to identify strengths, weaknesses, opportunities, and threats in the development and implementation processes of Big Data and AI. Based on this analysis, in-depth assessments were made regarding the challenges and prospects for advancing these technologies while meeting ethical standards and protecting user privacy. The findings highlight both the threats and the significant potential for these technologies' growth. They also underscore the importance of balanced development that considers economic, environmental, and social dimensions, alongside ethical principles that respect individuals' right to privacy. This work aims to contribute meaningfully to the discussion on the ethical development of our modern world. It is crucial to remember citizens' fundamental rights to privacy within this rapid development. However, ethical considerations should not limit the growth of new technologies but rather stimulate and guide it accordingly.