Standardisation and adaption of firms' export marketing strategies in familiar European and non-familiar non-European markets
Manfred Fuchs and Mariella Köstner (Department of Accounting and Reporting, Universitaet Graz, Graz, Austria)
| Year of publication: |
2015
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|---|---|
| Authors: | Fuchs, Manfred ; Köstner, Mariella |
| Published in: |
European journal of international management : EJIM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-6757, ZDB-ID 2416808-7. - Vol. 9.2015, 3, p. 306-325
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| Subject: | marketing strategy adaption | export success | contingency theory | standardisation | adaption | export performance | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Export | Standardisierung | Standardization | Exportwirtschaft | Export sector | Kontingenztheorie | Contingency theory | Internationaler Markteintritt | International market entry | Außenwirtschaftsförderung | Trade promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011551255