Standardization vs. Differentiation of Human ResourceManagement in Strategic Alliances - The Case of Star Alliance

The airline industry is one of the fastest growing industries in the world, and one of themain industries that is affected by globalization (Harvey & Turnbull 2002, p. 1).According to the International Air Transport Association (IATA 2004), the number ofpassengers traveling on scheduled flights has increased on average by over six percentannually for the last three decades. Compared to 2003, international airline passengertraffic increased by over fifteen percent in 2004, and in certain regions, such as Asia-Pacific, even by over twenty percent (Reuters 2005)....