Standing out from the crowd : niche product choice as a form of conspicuous consumption
Tobias Schaefers
| Year of publication: |
2014
|
|---|---|
| Authors: | Schaefers, Tobias |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 9/10, p. 1805-1827
|
| Subject: | Consumer behaviour | Logic regression | Conspicuous consumption | Niche marketing | Konsumentenverhalten | Nachfrageinterdependenz | Interdependent preferences | Theorie | Theory | Nischenstrategie | Niche marketing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429760