Stars in social media : new light through old windows?
Year of publication: |
2021
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Authors: | Gänßle, Sophia ; Budzinski, Oliver |
Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 18.2021, 2, p. 79-105
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Subject: | Social media | digital media | influencer | popularity | superstars | media economics | Social Web | Social web | Influencer | Celebrity-Werbung | Celebrity endorsement | Digitale Plattform | Digital platform | Medienökonomik | Media economics | Skalenertrag | Returns to scale | Netzwerkökonomik | Network economics |
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Stars in social media: new light through old windows?
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