Start with “Why,” but only if you have to : The strategic framing of novel ideas across different audiences
| Year of publication: |
2021
|
|---|---|
| Authors: | Falchetti, Denise ; Cattani, Gino ; Ferriani, Simone |
| Published in: |
Strategic Management Journal. - Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 43.2021, 1 (30.08.), p. 130-159
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/smj.3329 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012633509