Starting conversations with new customers : a research note on the moderating effect of experience on responses to small talk
Hillary J.D. Wiener, Karen Flaherty and Josh Wiener
| Year of publication: |
2023
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|---|---|
| Authors: | Wiener, Hillary J. D. ; Flaherty, Karen ; Wiener, Joshua L. |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 43.2023, 3, p. 195-206
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| Subject: | customer experience | interpersonal communication | phatic communion | small talk | uncertainty reduction theory | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | KMU | SME | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2022.2128813 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014365152