State of the art marketing research
A. B. Blankenship ; George Edward Breen ; Alan Dutka
| Year of publication: |
1998 ; 2. ed.
|
|---|---|
| Authors: | Blankenship, Albert Breneman ; Breen, George Edward ; Dutka, Alan F. |
| Publisher: |
Lincolnwood, Ill. : NTC Business Books |
| Subject: | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 454 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8442-3443-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004367232