Stay or switch? : investigating lock-in effect in multi-channel apparel retailing
Emiliano Acquila-Natale, Ángel Hernández-García, Santiago Iglesias-Pradas, Julián Chaparro-Peláez
| Year of publication: |
2020
|
|---|---|
| Authors: | Acquila-Natale, Emiliano ; Hernández-García, Ángel ; Iglesias-Pradas, Santiago ; Chaparro-Peláez, Julián |
| Published in: |
Economics and Business Letters : EBL. - Oviedo : Univ., ISSN 2254-4380, ZDB-ID 2708683-5. - Vol. 9.2020, 4, p. 298-305
|
| Subject: | multi-channel | spillover effect | lock-in effect | channel integration | retail | Vertriebsweg | Distribution channel | Spillover-Effekt | Spillover effect | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Multikanalvertrieb | Multichannel strategy |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.17811/ebl.9.4.2020.298-305 [DOI] hdl:11159/5050 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012424190