To stay or to switch : the mediation effect of scepticism on switching intention to halal cosmetics from the perspective of the pull-push-mooring theory
Nur Raudhatul Jannah Mohd Shelahudin, Abdul Hafaz Ngah, Samar Rahi, Serge Gabarre, Safiek Mokhlis and Jassim Ahmad Al-Gasawneh
| Year of publication: |
2024
|
|---|---|
| Authors: | Nur Raudhatul Jannah Mohd Shelahudin ; Abdul Hafaz Ngah ; Rahi, Samar ; Gabarre, Serge ; Safiek Mokhlis ; Jassim Ahmad Al-Gasawneh |
| Subject: | Halal cosmetics | Push-Pull-Mooring (PPM) theory | Scepticism | Switching intention | Konsumentenverhalten | Consumer behaviour | Kosmetik | Cosmetics | Islam |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-09-2023-0288 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064030