Steady Persuasion - Keep your message consistent when copy testing.
| Year of publication: |
2007
|
|---|---|
| Authors: | Laczniak, Russell N. ; Barone, Michael J. ; Teas, R.Kenneth |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 19.2007, 4, p. 30-37
|