Step back in time! : a construal level perspective on advertisements using brand longevity cues
Mohamed Didi Alaoui, Fabien Pecot, Altaf Merchant, Mathieu Kacha
| Year of publication: |
2024
|
|---|---|
| Authors: | Didi Alaoui, Mohamed ; Pecot, Fabien ; Merchant, Altaf ; Kacha, Mathieu |
| Subject: | Advertising | Brand longevity | Construal level theory | Perceived brand adaptability | Psychological distance | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Werbung | Sterblichkeit | Mortality | Werbewirkung | Advertising effects | Markenartikel | Brand | Werbepsychologie | Psychology of advertising | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-024-09730-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015125495