Step back in time! : a construal level perspective on advertisements using brand longevity cues
Mohamed Didi Alaoui, Fabien Pecot, Altaf Merchant, Mathieu Kacha
| Year of publication: |
2024
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|---|---|
| Authors: | Didi Alaoui, Mohamed ; Pecot, Fabien ; Merchant, Altaf ; Kacha, Mathieu |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 35.2024, 3, p. 503-518
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| Subject: | Advertising | Brand longevity | Construal level theory | Perceived brand adaptability | Psychological distance | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Werbung | Sterblichkeit | Mortality | Werbewirkung | Advertising effects | Markenartikel | Brand | Werbepsychologie | Psychology of advertising | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-024-09730-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125495