Stepping aside and moving on : a rejoinder to a rejoinder
Stephen L. Vargo; Robert F. Lusch
| Year of publication: |
2011
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|---|---|
| Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
| Other Persons: | O'Shaughnessy, John (contributor) ; O'Shaughnessy, Nicholas Jackson (contributor) |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 7/8, p. 1319-1321
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| Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Produkt | Product | Dienstleistung | Services | Kritik | Criticism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009267010