Sticks & stones : how digital business reputations are created over time and lost in a click
Alternative title: | Sticks and stones |
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Year of publication: |
2009
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Authors: | Weber, Larry |
Publisher: |
Hoboken, NJ : Wiley |
Subject: | Unternehmen | Öffentlichkeitsarbeit | Image | Verbreitung | Internet | Electronic Commerce | Erfolgsfaktor | Corporations | Public relations | Electronic commerce |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Radically transparent : monitoring and managing reputations online
Beal, Andy, (2008)
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Strategic reputation management : towards company of good
Aula, Pekka, (2008)
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Effective apology : mending fences, building bridges, and restoring trust
Kador, John, (2009)
- More ...
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Marketing to the social web : how digital customer communities build your business
Weber, Larry, (2009)
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Marketing to the social web : how digital customer communities build your business
Weber, Larry, (2007)
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Everywhere : comprehensive digital business strategy for the social media era
Weber, Larry, (2011)
- More ...