Sticky rebates : loyalty rebates impede rational switching of consumers
Alexander Morell, Andreas Glöckner & Emanuel V. Towfigh
| Year of publication: |
2015
|
|---|---|
| Authors: | Morell, Alexander ; Glöckner, Andreas ; Towfigh, Emanuel V. |
| Published in: |
Journal of competition law & economics. - Oxford [u.a.] : Oxford Univ. Press, ISSN 1744-6414, ZDB-ID 2190572-1. - Vol. 11.2015, 2, p. 431-461
|
| Subject: | Rabatt | Rebate | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Rationalität | Rationality | Experiment | Prospect Theory | Prospect theory | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011334495