Sticky rebates : rollback rebates induce non-rational loyalty in consumers ; experimental evidence
Alexander Morell ; Andreas Glöckner ; Emanuel Towfigh
| Year of publication: |
2009
|
|---|---|
| Authors: | Morell, Alexander ; Glöckner, Andreas ; Towfigh, Emanuel Vahid |
| Publisher: |
Bonn : Max Planck Inst. for Research on Collective Goods |
| Extent: | 28 Bl. graph. Darst. |
|---|---|
| Series: | Preprints of the Max Planck Institute for Research on Collective Goods. - Bonn. - Vol. 2009,23 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004942655