Stimulating online reviews by combining financial incentives and social norms
Gordon Burtch, Yili Hong, Ravi Bapna, Vladas Griskevicius
| Year of publication: |
May 2018
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| Authors: | Burtch, Gordon ; Hong, Yili ; Bapna, Ravi ; Griskevicius, Vladas |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 5, p. 2065-2082
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| Subject: | randomized experiment | social norms | financial incentives | online reviews | intrinsic motivation | Soziale Norm | Social norm | Experiment | Anreiz | Incentives | Motivation | Leistungsanreiz | Performance incentive | Leistungsmotivation | Work motivation | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Social Web | Social web | Prinzipal-Agent-Theorie | Agency theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2016.2715 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011873959