Stimulus-Organism-Response (S-O-R) model application in examining the effectiveness of public service advertisements
Mukesh Kumar Mishra, Ankit Kesharwani, Vikas Gautam, Pooja Sinha
| Year of publication: |
2022
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|---|---|
| Authors: | Mishra, Mukesh Kumar ; Kesharwani, Ankit ; Gautam, Vikas ; Sinha, Pooja |
| Published in: |
International journal of business. - Taichung, Taiwan : College of Management, Chaoyang University of Technology, ISSN 1083-4346, ZDB-ID 1315114-9. - Vol. 27.2022, 2, p. 61-77
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| Subject: | ublic service advertisement | advertising effectiveness | emotion | stimulus-organism-response framework | Werbewirkung | Advertising effects | Werbung | Advertising | Emotion | Öffentliche Dienstleistung | Public services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013395922