Stochastic dynamic multi-product pricing with dynamic advertising and adoption effects
Rainer Schlosser
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Schlosser, Rainer |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 15.2016, 2, p. 153-169
|
| Subject: | dynamic multi-product pricing | dynamic advertising | optimal stochastic control | adoption effects | durable goods | Theorie | Theory | Stochastischer Prozess | Stochastic process | Werbung | Advertising | Preismanagement | Pricing strategy |
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