Stochastic Models of Buyer Behavior
| Authors: | Fader, Peter S. ; Hardie, Bruce G. S. ; Sen, Subrata |
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| Published in: | |
| Subject: | Marketing | Marketing Science | Marketing Models | Quantitative Analysis | History of Marketing |
Online Resource
| Extent: | application/pdf text/html |
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| Type of publication: | Article |
| Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising ; M39 - Marketing and Advertising. Other |
| Source: |
Persistent link: https://www.econbiz.de/10011206353