Stochastic Models of Buyer Behavior

The following sections are included:IntroductionBirthDeathResurrection?AcknowledgmentsReferences

Authors:	Fader, Peter S. ; Hardie, Bruce G. S. ; Sen, Subrata
Published in:	The History of Marketing Science.
Subject:	Marketing \| Marketing Science \| Marketing Models \| Quantitative Analysis \| History of Marketing

Extent:	application/pdf text/html
Type of publication:	Article
Classification:	M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising ; M39 - Marketing and Advertising. Other
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011206353