Stock price reactions to brand value announcements : magnitude and moderators
Year of publication: |
2015
|
---|---|
Authors: | Dutordoir, Marie ; Verbeeten, Frank H. M. ; De Beijer, Dominique |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 1, p. 34-47
|
Subject: | Brand value | Stock returns | Contingency framework | Marketing-finance interface | Ankündigungseffekt | Announcement effect | Börsenkurs | Share price | Kapitaleinkommen | Capital income | Markenführung | Brand management | Markenimage | Brand image |
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