Stockpiling points in linear loyalty programs
Valeria Stourm, Eric T. Bradlow, and Peter S. Fader
| Year of publication: |
2015
|
|---|---|
| Authors: | Stourm, Valeria ; Bradlow, Eric T. ; Fader, Peter |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 2, p. 253-267
|
| Subject: | prospect theory | mental accounting | loyalty programs | Bayesian estimation | Kundenbindungsprogramm | Loyalty program | Prospect Theory | Prospect theory | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Bayes-Statistik | Bayesian inference |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526556