Stop me if you've heard this one before : identity-based consumer responses to music in marketing contexts
Zoë Godfrey, Daniel Korschun
| Year of publication: |
2024
|
|---|---|
| Authors: | Godfrey, Zoë ; Korschun, Daniel |
| Subject: | Auditory marketing | Consumer identity | Consumer stimuli processing | Marketing with music | Music familiarity | Music identification | Popular music | Psychological ownership | Sensory marketing | Musik | Music | Musikwirtschaft | Music industry | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Marketing | Marketingmanagement | Marketing management | Werbemusik | Advertising music |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-024-00274-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584096