Store atmospherics and apparel behavioural intentions : the moderating effect of urban bottom-of-the-pyramid consumers' age
Bianca M. van Niekerk, Mornay Roberts-Lombard, Nicole Cunningham
| Year of publication: |
2024
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|---|---|
| Authors: | Van Niekerk, Bianca M. ; Roberts-Lombard, Mornay ; Cunningham, Nicole |
| Published in: |
South African journal of economic and management sciences. - Pretoria : [Verlag nicht ermittelbar], ISSN 2222-3436, ZDB-ID 2628615-4. - Vol. 27.2024, 1, p. 1-12
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| Subject: | store atmospherics | apparel | urban BOP consumers | attitude | behavioural intention | age | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Textilhandel | Textile distribution | Bekleidung | Clothing | Altersgruppe | Age group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4102/sajems.v27i1.5239 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015046033