Store brand introduction in a two-echelon logistics system with a risk-averse retailer
Qinquan Cui, Chun-Hung Chiu, Xin Dai, Zhongfei Li
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Cui, Qinquan ; Chiu, Chun-Hung ; Dai, Xin ; Li, Zhongfei |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 90.2016, p. 69-88
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| Subject: | Risk analysis | Mean-variance efficient frontier | Capital constraint | Development cost | Substitution factor | Store brand product | Einzelhandel | Retail trade | Handelsmarke | Store brand | Theorie | Theory | Markenführung | Brand management | Markenartikel | Brand | Portfolio-Management | Portfolio selection | Logistik | Logistics | Risiko | Risk | Lieferkette | Supply chain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2015.10.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011497801