Store brand introduction under platform financing and competition
Kai Wang, Jun Lin, Qiao Zhang, Jie Li
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Kai ; Lin, Jun ; Zhang, Qiao ; Li, Jie |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 176.2023, p. 1-24
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| Subject: | Brand and channel strategies | Co-opetitive supply chain | Game theory | Platform finance | Platform operations | Lieferkette | Supply chain | Spieltheorie | Digitale Plattform | Digital platform | Markenartikel | Brand | Markenführung | Brand management | Handelsmarke | Store brand | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2023.103209 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014382078