Store brand quality and retailer's product line design
Hwan Chung, Eunkyu Lee
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Chung, Hwan ; Lee, Eunkyu |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 4, p. 527-540
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| Subject: | Store brands | Distribution channels | Product positioning | Game theory | Vertriebsweg | Distribution channel | Handelsmarke | Store brand | Spieltheorie | Einzelhandel | Retail trade | Markenführung | Brand management | Produktgestaltung | Product design | Markenartikel | Brand | Fertigungsprogramm | Master production schedule | Produktqualität | Product quality | Marketingmanagement | Marketing management | Markenimage | Brand image | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2017.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011790717