Store choice in the Emerging Indian apparel retail market: An empirical analysis
Year of publication: |
2008
|
---|---|
Authors: | Mittal, Amit ; Mittal, Ruchi |
Published in: |
IBSU Scientific Journal (IBSUSJ). - Tbilisi : International Black Sea University, ISSN 1512-3731. - Vol. 2.2008, 2, p. 21-46
|
Publisher: |
Tbilisi : International Black Sea University |
Subject: | store choice | store image | store attributes | shoppers' loyalty | apparel retailing | factor analysis |
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