Store flyer design and the intentions to visit the store and buy : the moderating role of perceived variety and perceived store image
Maciel Prediger, Rubén Huertas-Garcia, Juan Carlos Gázquez-Abad
| Year of publication: |
2019
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|---|---|
| Authors: | Prediger, Maciel ; Huertas-Garcia, Rubén ; Gázquez-Abad, Juan Carlos |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 202-211
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| Subject: | Store flyers | Perceived variety | Store image | Store traffic | Store brand | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Handelsmarke | Einzelhandel | Retail trade | Ladengestaltung | Store design | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.06.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012115120