Stories or expositive messages? : comparing their effectiveness in corporate social responsibility communication
Andrea Pérez, Elisa Baraibar-Diez, and María del Mar García de los Salmones
| Year of publication: |
2024
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|---|---|
| Authors: | Pérez, Andrea ; Baraibar-Diez, Elisa ; Garcia de los Salmones Sanchez, Maria del Mar |
| Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 61.2024, 2, p. 360-384
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| Subject: | CSR | message | storytelling | exposition | purchase | advocacy | Corporate Social Responsibility | Corporate social responsibility | Narrative Methode | Narrative method | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/2329488420939255 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014635509