Storynomics : story-driven marketing in the post-advertising world
by Robert McKee and Thomas Gerace
| Year of publication: |
2018 ; First hardcover edition
|
|---|---|
| Authors: | McKee, Robert ; Gerace, Thomas |
| Publisher: |
New York : Twelve |
| Subject: | Online-Marketing | Internet marketing | Markenführung | Brand management | Führungsstil | Leadership style | Narrative Methode | Narrative method |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xix, 248 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-5387-2793-5 ; 978-1-5491-6745-4 ; 978-1-4555-4197-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011750937