Storytelling about CSR : engaging stakeholders through storytelling about CSR
Elisa Baraibar-Diez (University of Cantabria, Spain), María D. Odriozola (University of Cantabria, Spain), José Luis Fernández Sánchez (University of Cantabria, Spain)
| Year of publication: |
[2017]
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|---|---|
| Authors: | Baraibar-Diez, Elisa ; Odriozola, María D. ; Fernández Sánchez, José Luis |
| Published in: |
CSR 2.0 and the new era of corporate citizenship. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-1842-6. - 2017, p. 209-230
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Narrative Methode | Narrative method | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-1842-6.ch011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011632990