Storytelling as a managerial tool in tourism destinations : actors, processes and relations
Year of publication: |
2016
|
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Authors: | Gravili, Silvia ; Rosato, Pierfelice |
Published in: |
International journal of markets and business systems. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2056-4112, ZDB-ID 2896680-6. - Vol. 2.2016, 4, p. 276-290
|
Subject: | destination management | tourism destinations | storytelling | value co-creation | collaborative practices | destination management organisation | DMO | Destinationsmanagement | Destination management | Tourismuswirtschaft | Tourism industry | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Narrative Methode | Narrative method |
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