Storytelling by medical tourism agents and its effect on trust and behavioral intention
Sang Hyuck Kim, Min Kyung Song and Changsup Shim
| Year of publication: |
2020
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|---|---|
| Authors: | Kim, Sang Hyuck ; Song, Min Kyung ; Shim, Changsup |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 37.2020, 6, p. 679-694
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| Subject: | behavioral intention | medical tourism | Medical tourism agents | storytelling | trust | Gesundheitstourismus | Health tourism | Vertrauen | Confidence | Narrative Methode | Narrative method | Urlaubsverhalten | Holiday behaviour | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2020.1795046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012289480