Storytelling in the context of destination marketing : an analysis of conceptualisations and impact measurement
Kamel Ben Youssef, Thomas Leicht and Lidia Marongiu
| Year of publication: |
2019
|
|---|---|
| Authors: | Ben Youssef, Kamel ; Leicht, Thomas ; Marongiu, Lidia |
| Subject: | destination branding | semi-structured interviews | storytelling | Thematic analysis | tourism industry | Narrative Methode | Narrative method | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenführung | Brand management | Tourismuswirtschaft | Tourism industry | Befragung | Interview |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2018.1464498 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202788