Stratégie et gestion de la marque industrielle : produits et services, business to business
Philippe Malaval
| Year of publication: |
1998
|
|---|---|
| Authors: | Malaval, Philippe |
| Publisher: |
Paris : Publi Union |
| Subject: | Markenpolitik | Markenartikel | Strategisches Management |
| Extent: | XII, 458 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 2-85790-119-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004023078