Strategic advertising management
Year of publication: |
[2016] ; Fifth edition
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Authors: | Percy, Larry ; Elliott, Richard |
Publisher: |
Oxford, United Kingdom : Oxford University Press |
Subject: | Werbung | Advertising | Werbeplanung | Advertising planning | Marketingmanagement | Marketing management | Strategisches Management | Unternehmen | Werbestrategie | Strategische Planung |
Description of contents: | Table of Contents [gbv.de] |
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Strategic advertising management
Percy, Larry, (2016)
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Effective Advertising Strategies for Your Business
Li, Cong, (2014)
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Pepels, Werner, (2011)
- More ...
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Elliott, Richard, (2011)
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Strategic advertising management
Percy, Larry, (2001)
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Elliott, Richard, (2006)
- More ...